The success of your product in the market will greatly be determined by the packaging it comes in. Yes. Just that physical container. There is nothing that cries out “unprofessional” than seeing someone giving absolutely no thought to packaging. Small businesses need to appreciate that investing in packaging isn’t necessarily wasting money. Some interesting numbers … Continue reading Spare a Thought for Packaging
I grew up in a community that gave premium to size, small size that is. We used to say “Kanini Kaseo” small is good. Nowadays that is a classic oxymoron. People shifted focus to the big, the mighty. We have grown to detest and despise the small ones. We have forgotten that even the big … Continue reading Making the Case for the Small Business
Well, its globally recognized that customer is king. Never mind, some customers may not have any sense of royalty in their attitude or behaviours. Some of them are quite rude and uncouth. Others are outright criminals; who do you think is committing all the murders, theft, corruption etc? They are guys who in the next … Continue reading Customer Service 102: How to Care for the King
Success in business as in all other areas of life is usually a journey and not a static point. However, there will be good indications that your business is succeeding. You will experience positive customer numbers, sales volumes and revenues and even profits. As an entrepreneur, apart from experiencing heightened levels of independence you will … Continue reading When Success is a Danger to the Business
How is important customer service to you? Funny how everyone of us demands the best possible service yet we hardly offer the same to those whom we serve. There are many dimensions in which your biz can meet and even exceed customer expectations. Every business should aspire to get there. I often like to challenge … Continue reading Customer Service 101: How To Improve Yours
The relationship between an entrepreneur and a provider of professional services is supposed to be symbiotic. However, that is hardly the case. Even when they have to work together, it’s always a difficult situation for both the provider and the entrepreneurs (buyer). To be competitive, SMEs need to professionalize and very seriously so. While the … Continue reading Why Entrepreneurs Are Not Interested in Your Consultancy.
What is more challenging to an entrepreneur than carrying all the responsibility for your biz on your shoulders? Unlike in employment where you have the benefit of supervisory management, as an entrepreneur you are everything. Your life, that of your biz, employees, suppliers and even buyers depend on you. Most often, you do not possess … Continue reading A Board for your Biz? Why and How to Get One