The success of your product in the market will greatly be determined by the packaging it comes in. Yes. Just that physical container. There is nothing that cries out “unprofessional” than seeing someone giving absolutely no thought to packaging. Small businesses need to appreciate that investing in packaging isn’t necessarily wasting money. Some interesting numbers … Continue reading Spare a Thought for Packaging
I grew up in a community that gave premium to size, small size that is. We used to say “Kanini Kaseo” small is good. Nowadays that is a classic oxymoron. People shifted focus to the big, the mighty. We have grown to detest and despise the small ones. We have forgotten that even the big … Continue reading Making the Case for the Small Business
The operationalization of the Agenda is dual in nature; 1. There is the direct investments by government in these sectors (approx. 400B as set out in the budget for FY 2018/19. This money is spread across different government departments. Follow it there through tenderpreneruship and AGPO 2. The biggest chunk of the investments will however … Continue reading The Youth and the Big 4 Agenda
I should start by commending the president for this bold Big 4 Agenda especially the part of Manufucturing. It holds a place that is very dear in my heart. To remind him though, we have been here before done that and failed. Upon independence, we set up the Kenya Industrial Estates, ICDC etc. to see … Continue reading The Big 4: Breathing Life to the Manufacturing Agenda
I was recently talking to a friend who couldn’t understand why I limit my farming venture by use of drip irrigation when I have the possibility to use fallow irrigation and have much more produce. It’s a tricky question because here we are choosing between the immediate returns and the long run possible lack … Continue reading Does Sustainability Matter in Your Business?